Advertising

Advertising is providing information, calling attention to, and making known something that you want to sell or promote. It is a message designed to promote or sell a product, a service, or an idea.

Advertising takes place all over us- in various Mediums. Printed ads are found in newspapers and magazines. Poster ads are placed in buses, subways, and trains. Neon signs are scattered along the roads and over the shops. Billboards dot the landscape along our roads. Commercials interrupt radio and television programming. Famous People endorse products to increase the sales of the products.

There are many ways companies use to promote their product. They can offer free stuff to make their product more attractive. They can give tall claims about the goodness of the product in the Ads. Discounts and Sales are another way of boosting sales. Fancy Packaging is also used to lure customers. A company’s logo and tagline also plays a big role in Advertising.

One should try to be an aware customer. We must think and evaluate a product independently before purchasing it. A little research goes a long way. Comparing competing products will also give you a good idea of the options. Stay wary of false claims, fake models and loud packaging.

Making a good advertisement calls for a lot of talent. Next time you look at an Advertisement, think of all the effort gone behind it!